As rich and revealing as it is, data analytics is not the same as actually speaking to readers to truly understand your audience. Many...

Lurking in every audience is at least one, if not more, monetizable sub-niches By John Wilpers, Katahdin Media Management LLC Most...

By John Wilpers Co-Founder, Katahdin Media Management Just guessing here, but there’s a good chance you’re leaving money on the table...

This post originally appeared in the world association of magazines' (FIPP) newsletter Jan. 12, 2022. Here is the link to the original....

The appeal of print: Why millennial and GenZ bloggers demanded tear sheets of their blog promotions, and four other new and immutable...

What’s a poor publisher to do? Stop whining and start fighting. Stop demonising and start collaborating. Stop looking backwards and start...

The pandemic was a super-charged Darwinian event. It accelerated change and rendered some things extinct much sooner than might have...

In this webinar, John Wilpers talks about the eleventh edition of the annual "Innovation in Media World Report" he co-edited for FIPP,...