John Wilpers

Reach out and touch a real reader, not a data sheet

As rich and revealing as it is, data analytics is not the same as actually speaking to readers to truly understand your audience. Many...

John Wilpers

How to find lucrative sub-niches

Lurking in every audience is at least one, if not more, monetizable sub-niches By John Wilpers, Katahdin Media Management LLC Most...

John Wilpers

You're probably leaving money on the table...

By John Wilpers Co-Founder, Katahdin Media Management Just guessing here, but there’s a good chance you’re leaving money on the table...

John Wilpers

A 2022 Survival Guide for Media

This post originally appeared in the world association of magazines' (FIPP) newsletter Jan. 12, 2022. Here is the link to the original....

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