John Wilpers

Reach out and touch a real reader, not a data sheet

As rich and revealing as it is, data analytics is not the same as actually speaking to readers to truly understand your audience. Many...

John Wilpers

How to find lucrative sub-niches

Lurking in every audience is at least one, if not more, monetizable sub-niches By John Wilpers, Katahdin Media Management LLC Most...

John Wilpers

You're probably leaving money on the table...

By John Wilpers Co-Founder, Katahdin Media Management Just guessing here, but there’s a good chance you’re leaving money on the table...

John Wilpers

A 2022 Survival Guide for Media

This post originally appeared in the world association of magazines' (FIPP) newsletter Jan. 12, 2022. Here is the link to the original....

John Wilpers

"But, I want the REAL version...!"

The appeal of print: Why millennial and GenZ bloggers demanded tear sheets of their blog promotions, and four other new and immutable...

John Wilpers

Big Tech: Can we transition from combatants to collaborators?

What’s a poor publisher to do? Stop whining and start fighting. Stop demonising and start collaborating. Stop looking backwards and start...

John Wilpers

White Paper: The Future of Media in post-COVID world

The pandemic was a super-charged Darwinian event. It accelerated change and rendered some things extinct much sooner than might have...

John Wilpers

The best innovations of the year

In this webinar, John Wilpers talks about the eleventh edition of the annual "Innovation in Media World Report" he co-edited for FIPP,...

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